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This is a web analysis service. It allows the user to measure advertising return on investment (ROI) and track user behavior. Data collected: anonymized IP address, date and time of visit, usage data, click path, app updates, browser information, device information, JavaScript support, pages visited, referrer URL, location information, purchase activity, widget interactions.
This is an advertising service. This service can be used to display personalized or non-personalized advertising to users. With Google Ads Conversion Tracking, we can measure our advertising success in the Google advertising network. We place advertisements in the Google advertising network so that our offers can be found more easily. We try to optimize our advertising as much as possible. Also to keep advertising costs as low as possible. This is reflected in our prices.
This is a tag management system. The Google Tag Manager allows tags to be integrated centrally via a user interface. Tags are small sections of code that can track activities. Script codes from other tools are integrated via the Google Tag Manager. The Tag Manager makes it possible to control when a specific tag is triggered.
Erhobene Daten: anonymisierte IP Adresse, Datum und Uhrzeit des Besuchs, Nutzungsdaten, Klickpfad, App-Aktualisierungen, Browser Informationen, Geräte-Informationen, JavaScript-Support, Besuchte Seiten, Referrer URL, Standort-Informationen, Kaufaktivität, Widget-Interaktionen
Description:
Analyse
Processing company:
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4,IE
Dies ist ein Tag-Management-System zum Verwalten von JavaScript- und HTML-Tags, die für die Implementierung von Tracking- und Analysetools verwendet werden.
Erhobene Daten: Aggregierte Daten zum Auslösen von Tags
Description:
Analyse
Processing company:
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4,IE
Mit dem Google Ads Conversion Tracking können wir unseren Werbeerfolg im Google Werbenetzwerk messen. Wir schalten Werbung im Google Werbenetzwerk, damit unsere Angebote besser gefunden werden. Wir versuchen dabei Werbung so optimal wie möglich zu gestalten. Auch um Werbekosten so gering wie möglich zu halten. Dies spiegelt sich in unseren Preisen wieder ;)
Erhobene Daten: zufallsgenerierte USER-ID
Description:
Marketing
Processing company:
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4,IE
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